Course curriculum

  • 1

    How to sell a real CI job to the bosses

    • Ask your boss: What does Larry Fink - the CEO of the largest money management company in the world- know that we don't?

    • It’s time for a radically different CI process in your firm- and you should lead the change

    • Briefer model chart

    • Successful vs unsuccessful intelligence acquisition programs

    • Integrating competitive intelligence into strategy- Jack Welch's style

    • Do you want executives to listen to you?


Benjamin Gilad

Faculty and cleaning crew

Benjamin Gilad

Dr. Ben Gilad founded the Academy of Competitive Intelligence back in 1999. If long and pompous bios impress you, he refuses to play this game. Instead, you can read his profile at Linkedin and he'll be happy to connect. Let's just say he's been in the field of competitive intelligence and strategy longer than most of the people reading this bit have lived. Yes, he is that old. He remembers Moses (from the Bible). He wrote 6 books on CI; He trained the majority of competition analysts in the Fortunate 500 (no, it's not a typo); but --what he considers his most amazing achievement is actually writing a novel, There will be Hell to Pay, despite his limited vocabulary. And oh, yes, the photo is from 25 years ago. Can you tell the differences?