Course curriculum

  • 1

    Cross Competitor Analysis

    • Requirements before you start watching

    • Strategic mapping - Part 1

    • Strategic mapping - Part 2

    • How to construct strategic maps - Part 1

    • How to construct strategic maps - Part 2

    • This is the end of the "lecture" part... now comes the fun

    • Assignment 1: The Good Old Days

    • Is the industry attractive?

    • THE MAP (drum roll)

    • Chainsaw strategic map

    • Completing the map

    • Mobility Barriers

    • Analyzing external shock (a change driver)

    • Change in demand by casual users

    • Change in demand by Pros

    • Let's see if you can play two different perspectives simultaneously

    • How Different?

    • Compare Casual users and Pros on various dimensions of behavior: what do they want, how do they buy, where do they buy, what do they respond to, etc.

    • So what??

    • Bring it all home

    • Predicting strategic moves in turbulent times

    • If this is the only course you are taking..

Instructor

Faculty and cleaning crew

Benjamin Gilad

Dr. Ben Gilad founded the Academy of Competitive Intelligence back in 1999. If long and pompous bios impress you, he refuses to play this game. Instead, you can read his profile at Linkedin https://www.linkedin.com/in/bengiladaci/ and he'll be happy to connect. Let's just say he's been in the field of competitive intelligence and strategy longer than most of the people reading this bit have lived. Yes, he is that old. He remembers Moses (from the Bible). He wrote 6 books on CI; He trained the majority of competition analysts in the Fortunate 500 (no, it's not a typo); but --what he considers his most amazing achievement is actually writing a novel, There will be Hell to Pay, despite his limited vocabulary. And oh, yes, the photo is from 25 years ago. Can you tell the differences?

Social proof: reviews

4 star rating

Rigorous

Matthew Burke

This was really an excellent course, particularly in piecing apart the chain saw industry. Many of us are familiar with the product, but bringing in the smal...

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This was really an excellent course, particularly in piecing apart the chain saw industry. Many of us are familiar with the product, but bringing in the small ways companies differentiate themselves was a strenuous exercise. I enjoyed using the Porter tools to do this; I'll be sure to use this in my day job as well.

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