Cross Competitor Analysis Individual Course
Simplify predictions of competitors’ moves and countermoves when multiple rivals are involved.
Requirements before you start watching
Strategic mapping - Part 1
Strategic mapping - Part 2
How to construct strategic maps - Part 1
How to construct strategic maps - Part 2
This is the end of the "lecture" part... now comes the fun
Assignment 1: The Good Old Days
Is the industry attractive?
THE MAP (drum roll)
Chainsaw strategic map
Completing the map
Mobility Barriers
Analyzing external shock (a change driver)
Change in demand by casual users
Change in demand by Pros
Let's see if you can play two different perspectives simultaneously
How Different?
Compare Casual users and Pros on various dimensions of behavior: what do they want, how do they buy, where do they buy, what do they respond to, etc.
So what??
Bring it all home
Predicting strategic moves in turbulent times
If this is the only course you are taking..
Benjamin Gilad
This was really an excellent course, particularly in piecing apart the chain saw industry. Many of us are familiar with the product, but bringing in the smal...
Read MoreThis was really an excellent course, particularly in piecing apart the chain saw industry. Many of us are familiar with the product, but bringing in the small ways companies differentiate themselves was a strenuous exercise. I enjoyed using the Porter tools to do this; I'll be sure to use this in my day job as well.
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